the Tatsuta Burger in Japan, the McPork Burger with Thai Basil in Thailand, and the McTempeh Burger (made from fermented soybeans) in Indonesia (Armstrong-Kotler, 2005,. These are the macro environmental factors that affect the companys marketing decisions : a) Demographic Forces: Here, the marketer monitor the population because people forms markets. Accuracy The Ackerman (2008) article"s Pepsi CEO Annoy saying We are enormously confident in the continued prosperity of China. Political, political factors refer to governmental actions or policies that have an impact on your business and its ability to trade. Sound marketing decision cannot be taken without taking into account, the government agencies, political party in power and in opposition their ideologies, pressure groups, and laws of the land. Government in almost all the country intervenes in marketing process irrespective of their political ideologies. Environmental Factors Shaping PepsiCos Marketing specifically for you for only.38.9/page, order now, we will write a custom essay sample on Environmental Factors Shaping PepsiCos Marketing specifically for you. Market Intermediaries : Every producer has to have a number of intermediaries for promoting, selling and distributing the goods and service to ultimate consumers. For example, restrictions on the import or export of certain goods might limit your market or hamper your ability to obtain raw materials. The technological environment encompasses factors and trends related to innovations that affect new product development and how marketing activities are performed (Bearden et al, 2003,. 3) Resellers: They are the intermediaries who purchase goods with a view to resell them at a profit.
Research and Development : Research and Development refers. This paper will review the article, identify environmental factors that shape the organization and impact marketing decisions, and discuss how technology plays. SMBs are best determined by the economic and statistical definition in the. E nvironment, very few studies examine the external environment impact. Preparing a marketing environmental analysis is an essential step.
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They can be wholesalers, retailers, distributors, etc. 4) Government and other non-profit customers: These customers purchase goods and services to those for whom they are produced, for their consumption in most of the cases. External Environment of Marketing. Of the population is over age 65 (Monasteries, 2009). Marketers are keenly interested in the size and growth rate of population in different cities, regions, and nations ; age distribution and ethnic mix ; educational levels; households patterns; and regional characteristics and movements. Advertising decisions must be made with technology in mind, such compare and contrast essay about 2 cars as making use of electronic billboards. This will bring confidence and better results.